Estate agents can now attract new visitors to their property websites with word-of-mouth marketing from social networking sites such as Facebook and Twitter.

I'm sure by now you've heard the one about Peter Bouvier. No?

Peter Bouvier hit the headlines last month when he became the first person to flog his 2 bed terrace property in Southampton for £171,500 on the social networking website, Twitter. Peter is one of a growing number of fed up and dissatisfied home owners who are dumping the middle men and going it alone to try and cut costs.

In Peter's case, their estate agent wasn't performing. "I can't believe how easy it was to sell it without an estate agent"* Within days of Peter Bouvier posting details on Twitter he was overwhelmed by emails and phone calls from all over the world and 30 people came to view his 2 bed terrace. "We had so many viewers who had all seen our house online and it's all thanks to Twitter"*

So are estate agents missing out on a trick?

Independent estate agents could all benefit from a proactive property networking campaign as part of the agent's marketing mix of door-drop leaflets, portal listings, SEO, Pay-Per-Click and property ads in the local paper. Tapping into a wider audience and boosting property viewings. Call a hot property agent on 01622 744 659 (24 hour hotline) for a review of social networking strategy. We will call you back within 24 hours. Alternatively enter your contact details in the form below and we will phone you back within 24 hours.

*(source Daily Mirror 06/03/2010)

Labels: property marketing

posted by The Editor

Your Comments

Hot Property Agents said...: But what about negative feedback in social networking for estate agents I hear you ask?

NB There is no such thing as bad publicity!

Lets face facts, the pros outweigh the cons. Social networking sites like Facebook and Twitter are almost as popular as Google and present new and creative ways to promote your brand. Above all social networking is free and reaches millions of potential new customers who are turned off by adverts.; 3 April 2010 20:37